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Bauducco

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Creative concept

We invited real people to share their Christmas stories for a campaign called Emotions Box.

 
 
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Each story was illustrated on a special panettone box and given by surprise to the characters of the tale.

 
 
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The art direction of the film was inspired by a panettone package. The storytellers spoke from inside this large box.

 
 
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On the website, people could find more stories and the complete line of products that Bauducco made for the season.

 
 
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AGENCY & CLIENT

Made by W3Haus for Bauducco's christmas campaign

 

My role

Creative concept
Art Direction
Visual Design

 
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