We invited real people to share their Christmas stories for a campaign called Emotions Box.
Each story was illustrated on a special panettone box and given by surprise to the characters of the tale.
The art direction of the film was inspired by a panettone package. The storytellers spoke from inside this large box.
On the website, people could find more stories and the complete line of products that Bauducco made for the season.
AGENCY & CLIENT
Made by W3Haus for Bauducco's christmas campaign